Trying to push this new video podcast concept to the next level, I created an animated show open that would run at the front of each episode. I wanted there to be no doubt who these tutorials were being aimed at, and I think this animation achieves that in a fun, visually interesting way. With nods to Apple products – from the “powering up” sound effect at the beginning, to the stripping of the “genius” factor from the black t-shirt at the end – hopefully I’ve gotten across the message that this is a show geared toward the everyday Apple user and their families.